Research on the External Communication of Chinese Excellent Traditional Culture from the Perspective of Machine Translation

Abstract In recent years, under the guidance of strategy “Chinese culture going out”, Chinese has made great progress in foreign relations and more audiences begin to understand accept culture. However, according traditional culture, translation quality problems still exist such important links as external advertising media communication. Translation language is not unique, integration communication are solid enough. Therefore, this paper studies Excellent Traditional from perspective machine translation. This article will outstanding propaganda key object study, expounds present situation cultural translation, causes, analyze construction China’s value ideology facing opportunities challenges, solve problem excellent spread new conditions provide a research idea. Research results show that heralded exploration needs be further discussed, need collect up-to-date data, establishing system regulation, continue test practice explore era strategy, build three-dimensional, omni-directional, multi-channel publicity